Hitting send isn’t the end.
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Litmus gives us the ability to use email meta-data for deeper insights on behavior and enables Samsung to do targeted follow-up, directly.
Coen Van der Ven
CRM & Loyalty Specialist at Samsung
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Optimize for even better results with Litmus Email Analytics.
- Identify your best campaigns to inform segmentation, design, and content decisions
- Enrich customer profiles with engagement data for better targeting
- Aggregate individual-level data for more effective account-based marketing
- Get a holistic view with FTP feeds integrating Litmus data with your existing platforms
Apply insights to improve marketing effectiveness.
- Prioritize the most engaging messages and designs in other channels
- Focus and accelerate marketing campaigns around the highest performing topics, content, and messaging
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Real customers.
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Lauren Kremer shares how ProQuest relies on Litmus to understand how subscribers interact with their emails—and how these insights inform email strategy and execution.