Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics
Wrapped!

London

August 20, 2019

etc.venues 155 Bishopsgate
London illustration

Elevate your email strategy, process, design, and development

Join leading experts in London and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

Litmus Live London is over. Read all about it on the Litmus blog.

“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

Learn more
Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

etc.venues 155 Bishopsgate serves as the conference venue for attendees.

London venue

Location

etc.venues 155 Bishopsgate
Address: Liverpool St
London
EC2M 3YD
Phone: 020 3735 4400

etc.venues 155 Bishopsgate is conveniently located in the heart of the City of London at Liverpool Street Station.

More venue info
London hotel

Where to stay

To help you get the best offers at nearby hotels we have put together a HotelMap, showing nearby accommodation options and best possible rates and special offers. The map displays live availability, allowing you to book directly with each hotel.

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Agenda

Litmus Live London features a full day of in-depth breakout sessions, community and speaker networking opportunities, and more. All conference sessions are recorded and attendees will receive slides and videos from all three cities.

Tuesday - 20 August, 2019
Registration + Light Breakfast
8:00-9:00am
Welcome + Opening Remarks
9:00-9:15am
Using Emotional Intelligence to Achieve Email Marketing Zen

Kait Creamer, Scaled Agile

More info

Email geeks work hard to be the experts in our field, so it can be tough to feel torn between serving internal leadership versus what subscribers want. But with more emotional intelligence, we can effectively serve both, streamline our own workflows, and feel really good about it throughout the process. We’ll cover tactics like listening to understand, giving before you get, and using data to support or challenge a perspective. You’ll come away with new skills and ideas to put your EQ to work.

9:15-9:45am
Why Consumer Profiling is So Damned Hard

Kenda MacDonald, Automation Ninjas

More info

What’s the best way to improve deliverability? Optimize email content? Or build an understanding of our subscribers? The answer to all those questions is to build a more realistic, user-focused consumer profile. With the help of a little psychology, the science behind decision making, and some marketing automation, you’ll learn how to track and profile behaviour and craft more relevant and engaging experiences for subscribers.

9:50-10:20am
How do you foster innovation in email design?

Mark Robbins, Salesforce

More info

Innovation is something we’re often told we should be doing, but how do we approach something so nebulous? There are countless ways to approach innovation and countless things to innovate around. Finding and area and a technique that suits you can be a key bit of innovation in itself. In this talk, we'll look at different approaches to fostering innovation and what has and hasn't worked for one of the leaders in the field of cutting-edge email design and development.

9:50-10:20am
How to Fix Your Attribution Model Without Spending a Ton of Money

Skip Fidura, Warehouse Marketing

More info

Attribution modeling was launched when the first marketer said, “Half of my marketing budget is wasted; I just don’t know which half.” Ever since, marketers have been trying to figure out how to identify opportunities to use the budget they have to achieve audacious goals. In this session, Skip will give you a straightforward approach to determining how to deploy budget, test different lead acquisition tactics, and accomplish your goals in the process.

10:30-11:00am
Big, Bold, and Trending: Visual Design Techniques to Ignite the Inbox

Lily Worth, Litmus

More info

There are tons of trends in email design, but which ones are worth following? Take a deep dive into some of the hottest trends in the email design world and learn how to answer the question, "Is it really worth it to jump on the bandwagon?"

10:30-11:00am
Using Email Analytics to Optimize Deliverability and Engagement

Jessica Hill, SparkPost

More info

Every customer journey comes with bottlenecks, whether it’s understanding engagement or dealing with deliverability issues. Fortunately, we can put the data we already have to work to help clear those bottlenecks. In this session, we’ll dig into the email analytics worth investigating to determine an Email Health Score (EHS) and actionable ways to increase inbox placement, open rates, and subscriber engagement.

11:10-11:40am
How to Create an Email Design System People Will Actually Use

Wiebke Meyer, Xing

More info

Email design systems solve a lot of problems, from aligning email designs to compensating for missing developer resources. While they can seem like a magic solution, the benefits of even the best design system are lost if people don’t actually use them. Explore how to build a design system that everyone will actually use, with practical tips from a team that went through the struggle to adopt a system (so you don’t have to).

11:10-11:40am
Live Optimization

A fun and fast-paced session where we crowd source email marketing and design feedback directly from the Litmus Live audience. See your email on the big screen while experts offer practical advice live on stage with the help of Litmus Live attendees.

11:50-12:30pm
Lunch
12:30-1:30pm
Why Omnichannel Won't Kill Email

Cyrill Gross, Mayoris

More info

Everyone has proclaimed the death of email at some point over the last two decades. But email is still not only alive, but thriving. As more marketers are buzzing about omnichannel marketing, though, is email on its way out? Explore how email’s unique position in the marketing landscape sets email marketers up for success, even as teams look to more integrated marketing approaches.

1:40-2:10pm
Creating Inspiring, Interactive, and Immersive Master Templates

Jay Oram, Action Rocket

More info

We all want to create more inspiring and immersive experiences for subscribers. But how do you scale interactivity and empower anyone on your team to build and send those kinds of emails? See how you can progressively enhance your master templates with simple, practical HTML and CSS that can be built in under an hour, all while enabling your team to send more creative emails, creating happier subscribers in the process.

1:40-2:10pm
How do you make awesome email in 2019?

Elliot Ross, Taxi for Email

More info

We all want to send awesome emails, but what's the best way to do that in 2019? Taxi for Email's Elliot Ross tries to answer that question by looking at email marketing trends, where the industry is heading, and practical ways to create better emails for subscribers in 2019 and beyond.

2:20-2:50pm
Accessibility by Design: Creating an Accessible Email Design System

Paul Airy, Beyond The Envelope

More info

It’s clear that accessibility is important, but how do you create accessible emails with limited time and resources? See how one designer and developer created more accessible emails through typography, readability, and progressive enhancement, all while allowing for faster turnaround times through the use of a lightweight design system. More importantly, learn how those changes positively impacted the lives of users in their inboxes.

2:20-2:50pm
How Playing D&D Builds Better Email Teams

Jonathan Pay, Holistic Email

More info

Every team member has strengths and weaknesses. The key to a truly effective team is understanding them and establishing a team dynamic that takes advantage of both. In this session, Jonathan Pay from Holistic Email combines two of his passions (D&D and email) to show you how a classic role-playing game can be used as a tool to examine teamwork and build a party that finally comes together to work towards the same goals.

3:00-3:30pm
Scrum-Based Email Creation

Miles DePaul, Mailjet

More info

Email teams are growing and it's no longer up to a single individual to get a campaign out the door. Email is now a team sport. But, without a proactive look at team organization and an effective process, there's more room than ever for costly mistakes that will lose subscribers. See how the scrum framework can be used to help get better work done faster, while easing the stress that comes with growing teams.

3:00-3:30pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

3:30-4:30pm
Conversions get a goal. Opens win the trophy.

Parry Malm, Phrasee

More info

We should all be looking beyond open rates, right? While it's up to each team to decide what metrics are important to them, there's a strong case to be made for still using open rates as a key metric to identify the health of your email program. Join Phrasee's Parry Malm in this entertaining and contentious look at email metrics and what really wins in email marketing.

4:30-5:00pm
Wrap Up + Farewell
5:00-5:15pm
After Party

Mingle with your fellow email geeks at the Litmus Live after-party, hosted by Taxi for Email. Join us at The Gun in Spitalfields Market (about a 4-minute walk).

5:30-Whenever

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 20, 2019 October 9-11, 2019 November 14-15, 2019
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

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