Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive.
Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you’ll have to take to create better email for everyone.
Didn’t have a chance to watch the webinar live? Don’t worry. We’ve got the full recording and Q&A for you.
“Surprise and delight your subscribers!” It’s a phrase email marketers read and hear often. A popular option for brands to do just that is a birthday email—an automated email sent on the subscribers’ birthday. But what makes an effective birthday email?
I celebrated my birthday this month—and my inbox was chock-full of emails from brands helping me celebrate. But there were a few that stood out. Here are the five birthday emails I loved the most and what tactics you can steal from them to really surprise and delight your subscribers on their birthday.
It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. There are great tools out there that help you get to the bottom of issues when they happen. But what’s even better than having the tools to put out fires? Preventing them from happening in the first place! That’s where pre-send spam testing tools come in.
Here’s the difference between pre- and post-send deliverability tools—and why you might need them both.
With so much of a focus on accessibility, it’s easy to think that a lot of the hard work in email is done. After all, once our email templates pass a suite of accessibility checks, what’s left to do beyond sending more emails? But, even with the most accessible HTML template, there’s still a ton of work to do to take emails to the next level: creating truly inclusive email experiences.
Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography—and this trend is now hitting our inboxes, too.
Here are some examples of brands getting their message across with typography that’s big, bold, and beautiful.
If you’re looking to scale your email program, getting the process right is crucial. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. A broken process, on the other hand, can be damaging to your program—and your team.
How do you know if your workflow needs improvement? Here are a few telling signs that show your email process needs some love.